Marketing: Home

Best Bets

MRI-Simmons University Reporter
Mediamark is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For instructions on logging in and using this product, see the Mediamark Handout
Mintel Academic
Mintel has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Mintel also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.).
Statista
Great source for Marketing statistics - use the limiters on the left side to limit by country or type of data. Download as a PowerPoint, PDF, etc.

Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports,Â trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
Euromonitor Passport
Global Market Information Database (GMID) contains more than 4,500 US and international full-text market research reports, offering in-depth strategic analysis, trends, statistics, and forecasts for consumer goods industries.
Business Source Complete
Business Source Complete indexes thousands of popular and scholarly business journals, many of which are available in full-text.

It also includes other sources of full-text information such as country economic reports and detailed company profiles for 10,000 of the world's largest companies through Datamonitor.
Hoover's D&B Business Browser
Hoover's is a comprehensive business database, providing US and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analysts reports.
IBISWorld
A great source for US Industry Reports.
Marketline
Source for US and international company and industry market research.
SimplyAnalytics
This allows you to create tables and maps using demographic, consumption, and psychograhic data.
RKMA Market Research Handbooks
Covers Business-to-Business Marketing, Consumer Behavior, Consumer Marketing, Entertainment, Media & Advertising, Healthcare Business Market Research, International Consumer Markets, Leisure Market Research Handbook, Restaurant, Food & Beverage, Retail, Sports Marketing, and Travel & Tourism.

NY Times & WSJ

New York Times
During the remote instruction period, off-campus account registration and login for the New York Times is available
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months

NOTICE: During the remote instruction period, off-campus account registration and login for the New York Times is available

If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT
Wall Street Journal (4 years ago-present)
Full FREE access to the WSJ online for ALL Miami students, staff, and faculty. To sign up, go to the WSJ registration page at http://wsj.com/MiamiOH. Once you set up your account, you can go directly to https://www.wsj.com/ from any device anywhere in the world.
- Go to the WSJ registration page.
- Enter first and last name
- Select an Account Type from the dropdown: Student, Professor, or Staff
- Enter your email address and create a password. The email address and password will allow access on other devices outside of the university network.
- Click Create to complete registration and create your WSJ subscription.
- Once you have an account you can go directly to: https://www.wsj.com/

New Books in Marketing

ANNOUNCEMENT

COVID-19 and Business Research - Resources & Strategies for Researching COVID-19's Impact on Businesses & the Economy. This document was compiled by business librarians nationwide.