Marketing: Home

Databases

MRI-Simmons Insights
MRI Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
Mintel Academic
Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage. Oxford campus users only.
SimplyAnalytics
This is an Internet-based mapping application that allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. 4 simultaneous users.

Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZM&‌Acirc; Data Packages.
RKMA Market Research Handbooks
Access to the following handbooks: Business to Business Marketing, Consumer Behavior, Consumer Marketing, Entertainment, Media and Advertising Market Research Handbook, Healthcare Business Market Research Handbook, International Consumer Markets, Leisure Market Research Handbook, Restaurant, Food and Beverage Market Research Handbook, Retail Business Market Research Handbook, Sports Marketing, Travel and Tourism Market Research Handbook.

IBISWorld
A resource for full-text industrial market research reports. Reports are available in variety of areas including mining, construction, wholesale and retail distribution, manufacturing, agriculture, transportation, education, financial services, arts, entertainment, accommodations and food service, and more. Search by keyword, NAICS or SIC codes.
Marketline
Marketline consists of full-text research reports on 10,000 companies in the US and internationally, as well as 2,000 industry reports and 50 in-depth country reports. It also includes a news and comment section with a two year archive of relevant articles.
Hoover's D&B Business Browser
This resource provides U.S. and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analyst reports. Previously known as OneSource. 50 simultaneous users.
Euromonitor Passport
Contains U.S. and international full-text market research reports, offering strategic analysis for consumer, industrial and service sectors. It also has statistics on consumer market size data for over 300 product categories across 52 counties.
Business Source Complete
Indexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.

It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.

Statista
Search for quantitative data, statistics and related information on over 80,000 topics from over 18,000 sources on a single platform.

Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
SimplyAnalytics
This is an Internet-based mapping application that allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. 4 simultaneous users.

Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZM&‌Acirc; Data Packages.
Sports Business Research Network
Includes full-text articles from 14 sports-business publications, as well as 2,500 + tables covering participation, attendance, consumer expenditures, and market shares for 34 sports and fitness activities. Also features a directory information for amateur and professional sporting organizations, venues, trade associations, etc.
RKMA Market Research Handbooks
Access to the following handbooks: Business to Business Marketing, Consumer Behavior, Consumer Marketing, Entertainment, Media and Advertising Market Research Handbook, Healthcare Business Market Research Handbook, International Consumer Markets, Leisure Market Research Handbook, Restaurant, Food and Beverage Market Research Handbook, Retail Business Market Research Handbook, Sports Marketing, Travel and Tourism Market Research Handbook.
Euromonitor Passport
Contains U.S. and international full-text market research reports, offering strategic analysis for consumer, industrial and service sectors. It also has statistics on consumer market size data for over 300 product categories across 52 counties.

SRDS Media Solutions
SRDS contains advertising rates, circulation data, audience metrics and contact information for print and online trade journals and consumer magazines. Limited information is available for newspapers, out-of-home advertising, online advertising, and international publications. SRDS also provides access to Nielsen Segmentation & Market Solutions data. This allows you to create reports based on metro areas or zip codes and includes consumer demographic and segmentation information as well as PRIZM data.
Statista
Search for quantitative data, statistics and related information on over 80,000 topics from over 18,000 sources on a single platform.

Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.

Business Source Complete
Indexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.

It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
Regional Business News
This is a news database that includes regional business journals, newspapers, newswires, and now blogs, covering all areas of the U.S.
Factiva
This includes full-text coverage of many major U.S. and international newspapers. It also includes television and radio transcripts, and business and trade journals as well as company reports and financial data. Limited to 4 simultaneous users.
Nexis Uni
Source for researching news, business, and legal topics. It contains full-text of sources from all over the world, drawn from print, broadcast, and online media.

Previously called LexisNexis Academic. Nexis Uni is an outstanding source for researching news, business, and legal topics. It contains full-text of sources from all over the world, drawn from print, broadcast, and online media.
Wall Street Journal (4 years ago - present)
Current faculty, staff, and students can activate their Miami University Libraries-sponsored Wall Street Journal account from any location on or off campus. Click 'More info' for registration instructions.
- Go to the WSJ registration page.
- Enter first and last name
- Select an Account Type from the dropdown: Student, Professor, or Staff
- Enter your email address and create a password. The email address and password will allow access on other devices outside of the university network.
- Click Create to complete registration and create your WSJ subscription.
- Once you have an account you can go directly to: https://www.wsj.com/
New York Times
Go to nytimes.com/grouppass. Create a NYTimes.com account using your university e-mail address. You may need to be on campus when renewing your account.

If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT

Europa World Plus
Provides political and economic information for more than 250 countries and territories. Information includes regional and country profiles, information on physical and social geography, history, economy, and country and comparative statistics. It also provides directory information for governmental, society, media, and business enterprises.
Euromonitor Passport
Contains U.S. and international full-text market research reports, offering strategic analysis for consumer, industrial and service sectors. It also has statistics on consumer market size data for over 300 product categories across 52 counties.
Marketline
Marketline consists of full-text research reports on 10,000 companies in the US and internationally, as well as 2,000 industry reports and 50 in-depth country reports. It also includes a news and comment section with a two year archive of relevant articles.
Global Road Warrior
An extensive country-by-country resource for learning about culture, customs, history, and language worldwide. It consists of country guides, which include information on business, climate, culture and society, demographics and economics, education, government, health, history, maps, religion, and more.

Course Pages & Handouts

Your Librarian

Abigail Morgan

Email Me

Contact:

206 King Library

513-529-2789

Subjects: Anthropology, Business, Economics, Education, Marketing

Your Librarian

Senta Sellers

Email Me

Contact:

Senta Sellers
Business Librarian
201 King Library
Miami University Libraries
(513) 529-4144
151 S. Campus Avenue
Oxford OH 45056

Office Hours: Mondays 10 AM to 12 PM, FSB 3083

Subjects: Accountancy, Business, Business Legal Studies, Entrepreneurship, Finance, Management, Marketing

Last Updated: May 9, 2022 12:56 PM
URL: https://libguides.lib.miamioh.edu/mkt
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Subjects: Marketing

Tags: marketing, Mkt