Subject & Course Guides: MKT 325: Home

Social Media & Digital Consumer Behavior

Sources for Consumer Reports - Best Bets

Nielsen Insights
Consumer and market data, with especially useful demographic reports.
McKinsey & Company
Insights on markets, trends, and emerging best practices, in many industries and regions.
Deloitte Insights
In-depth reports, articles, infographics, etc. on industries, economies, and consumer trends.
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.

Databases

Consumer Data

Mintel Academic This link opens in a new window
Mintel has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Mintel also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.).
MRI-Simmons Insights This link opens in a new window
MRI Simmons is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. It also is a source of market share data. For instructions on logging in and using this product, see the MRI Simmons Tips and Tricks
SimplyAnalytics This link opens in a new window
SimplyAnalytics is an Internet-based mapping application that enables users to develop interactive maps and reports using thousands of demographic, business, and marketing data variables.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZM&‌Acirc; Data Packages.
Sports Business Research Network This link opens in a new window
Great source for sports and fan participation and expenditure data.

Market & Advertising Data

Statista This link opens in a new window
Great source for marketing and consumer statistics - make sure to copy and paste the citation for each statistic, available on the right side of the screen.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
SRDS Media Solutions This link opens in a new window
This database has advertising rate information for US and international newspapers and magazines, as well as contact information for out-of-home advertising and online advertising providers. There is NO information for TV or Radio advertising in this source.
eMarketer This link opens in a new window
Provides charts, forecasts, and reports on marketing, advertising, ecommerce, finance, healthcare, and tech industries with an emphasis on consumer behavior.
BCC Research This link opens in a new window
On campus access only. BCC Research provides objective, unbiased measurement and assessment of market opportunities with detailed market research reports in emerging industries including biotech, healthcare, pharmaceuticals, and information technology.
To login click on the Member Login button, then the IP Authenticate button.
Login/password required

Company News and Data

Business Source Complete This link opens in a new window
Business Source Complete includes full-text articles from Forbes, Fortune, Advertising Age, Journal of Marketing, etc. Also links to Wall Street Journal articles.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
IBISWorld This link opens in a new window
Ibisworld is a source for in-depth full-text manufacturing, wholesaling, retailing, and service industry market research reports. Ibisworld reports are only available for the US.
Marketline This link opens in a new window
Marketline is an excellent source for US and international company reports and also market research industry reports.
Hoover's D&B Business Browser This link opens in a new window
Hoover's is a great source of company and industry data.