Databases
Industry Data
Articles, Company Information, Statistics
Advertising & Marketing Data
- MRI-Simmons This link opens in a new window
MRI Simmons Catalyst is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
Books & eBooks
Contemporary Marketing Strategy by ISBN: 9783030119102Publication Date: 2019-02-25The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior.
Retail Marketing Strategy by ISBN: 9780749476915Publication Date: 2015-11-24Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone.
Digital Marketing Strategy by ISBN: 9780749474706Publication Date: 2016-05-28The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy.
Digital & Social Commerce
- IBIS World Report: eCommerce & Online Auctions in the USDIRECTIONS: Once you have clicked on the link type 'ecommerce'
- Mintel: State of Retail & eCommerce US 2022DIRECTIONS: Once you are in Mintel you can look for 'eCommerce' and this report should come up.
- What is Social Commerce and Why Should Your Brand Care?From HootSuite
- Impact of COVID-19 on digital platforms and change in E-commerce shopping trendsThis is an academic article that includes a study. Some good data can be found here.
- Google Makes a Move to Take on Shopify, Amazon and WalmartFrom The Street
Bird seed resources
- National Sunflower AssociationLots of statistics about how sunflowers are grown for bird food.
- Bird Feeder Market reportWe do not have full access, but the free version has some interesting information.
Business Librarian
Zachary Grisham
Contact:
King Library: Room 201
Email: Grishaz@miamioh.edu
Email: Grishaz@miamioh.edu
513-529-4144
Subjects: Accountancy, Business, Business Legal Studies, Economics, Entrepreneurship, Finance, Management, Marketing
