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These range from Superbowl ad insights to bots taking online surveys. Each are a report you must provide them with an email, name, etc. to download each report.
During the remote instruction period, off-campus account registration and login for the New York Times is available
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT
Full FREE access to the WSJ online for ALL Miami students, staff, and faculty. To sign up, go to the WSJ registration page at http://wsj.com/MiamiOH. Once you set up your account, you can go directly to https://www.wsj.com/ from any device anywhere in the world.
Business Source Complete includes full-text articles from Forbes, Fortune, Advertising Age, Journal of Marketing, etc. Also links to Wall Street Journal articles.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
Mintel has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Mintel also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.).
Great source for marketing and consumer statistics - make sure to copy and paste the citation for each statistic, available on the right side of the screen.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
MRI Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
SimplyAnalytics is an Internet-based mapping application that enables users to develop interactive maps and reports using thousands of demographic, business, and marketing data variables.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZMÂ Data Packages.
Hubspot makes marketing managment software, but they also create a lot of free guides and resources. Their blog is also useful: https://blog.hubspot.com/