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MKT 618: Home

Industry & Company Research

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Consumer Research

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  • MRI-Simmons

    • MRI Simmons Catalyst is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage.
  • Mintel Academic 

    • NOTE: You will need to create an account to download data. See this tip sheet about how to register.
      • Find information on convenience store consumers specifically, and also many other in-depth reports. Has an AI feature to help you search.

Marketing Tactics

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  • eMarketer

    • Provides charts, forecasts, and reports on marketing, advertising, ecommerce, finance, healthcare, and tech industries with an emphasis on consumer behavior.
  • SRDS Media Solutions

    • SRDS contains advertising rates, circulation data, audience metrics and contact information for print and online trade journals and consumer magazines. Limited information is available for newspapers, out-of-home advertising, online advertising, and international publications. SRDS also provides access to Nielsen Segmentation & Market Solutions data. This allows you to create reports based on metro areas or zip codes and includes consumer demographic and segmentation information as well as PRIZM data.

Geographic & Demographic Data

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  • SimplyAnalytics 

    • This web-based mapping application allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables Access is limited to 4 simultaneous users.
  • Data USA

    • Easy to use website to find demographic info throughout the US.

Questions? I'm Here to Help

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Abigail Morgan
she/her/Ms.

Summer 2025 Research Assistance

I'm available via:
- In person @ King by appointment Mon, Tue, Thurs
- On Zoom by appointment Mon to Fri
- Email - expect a response within 1 business day

Contact:
206 King Library
513-529-2789