MKT 495 - Oakenfull: Home

Company Website

Gillette.com

Databases

Consumer Best Bets

Mintel Academic This link opens in a new window
Use this to find information on consumer, their attitudes, opinions and trends.
MRI-Simmons This link opens in a new window
MRI Simmons Catalyst is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.

Industry/Market Best Bets

Statista This link opens in a new window
Search for statistics across 21 market sectors, curated from trade journals, industry associations, government organizations, and scientific research.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
IBISWorld This link opens in a new window
A resource for full-text industrial market research reports. Reports are available in variety of areas including mining, construction, wholesale and retail distribution, manufacturing, agriculture, transportation, education, financial services, arts, entertainment, accommodations and food service, and more. Search by keyword, NAICS or SIC codes.

Company Research Best Bets

Hoover's D&B Business Browser This link opens in a new window
This resource provides U.S. and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analyst reports. Previously known as OneSource. 50 simultaneous users.
PitchBook This link opens in a new window
Pitchbook has set the login to an SSO. Instructions for accessing Pitchbook can be found here.

The PitchBook platform provides access to information about private companies, venture capital, private equity, and M&A transactions for startups and high growth companies, including pre- and post-money valuations, investment amounts, investment round (seed, series a, etc.), angel group and institutional investor names, and investee information (founder and CEO names, location, age, degrees, etc.). Provided and managed by the Farmer School of Business Entrepreneurship Department.
In addition to transactional data, PitchBook also provides detailed information on institutional investment firms (for both venture capital and private equity), including the partners/directors at each firm, the limited partners, individual fund amount and performance, investment portfolio (by fund), and more.

Other Useful Databases

SRDS Media Solutions This link opens in a new window
This database includes advertising rates, circulation data, audience metrics and contact information for print and online trade journals and consumer magazines. Includes international business and consumer publications.
SimplyAnalytics This link opens in a new window
Use this to create maps and tables with demographic and psychographic variables. Use the Market Segments area to find consumers in groups such as "Young and Rich" or "with Many Cars" for example.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZM&‌Acirc; Data Packages.
Business Source Complete This link opens in a new window
Find research articles and industry news on the nutrition/supplements market.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
Nexis Uni This link opens in a new window
Source for researching news, business, and legal topics. It contains full-text of sources from all over the world, drawn from print, broadcast, and online media.
Previously called LexisNexis Academic. Nexis Uni is an outstanding source for researching news, business, and legal topics. It contains full-text of sources from all over the world, drawn from print, broadcast, and online media.

If single sign on fails use this url:
https://proxy.lib.miamioh.edu/login?url=https://www.nexisuni.com
7/10/2024. NEXIS UNI.
http://www.nexisuni.com IN A-Z taken out
eMarketer This link opens in a new window
Provides charts, forecasts, and reports on marketing, advertising, ecommerce, finance, healthcare, and tech industries with an emphasis on consumer behavior.

Shaving & Grooming Articles

NY Times & WSJ

New York Times This link opens in a new window
During the remote instruction period, off-campus account registration and login for the New York Times is available
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT
Wall Street Journal (4 years ago - present) This link opens in a new window
Full FREE access to the WSJ online for ALL Miami students, staff, and faculty. To sign up, go to the WSJ registration page at http://wsj.com/MiamiOH. Once you set up your account, you can go directly to https://www.wsj.com/ from any device anywhere in the world.