MKT 495 - Oakenfull: Home
Best Bets
- Mintel Academic This link opens in a new windowUse this to find information on consumer, their attitudes, opinions and trends.
- Statista This link opens in a new windowSearch for statistics across 21 market sectors, curated from trade journals, industry associations, government organizations, and scientific research.
- eMarketer This link opens in a new windowProvides charts, forecasts, and reports on marketing, advertising, ecommerce, finance, healthcare, and tech industries with an emphasis on consumer behavior.
- MRI-Simmons Insights This link opens in a new windowMRI Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
- IBISWorld This link opens in a new windowA resource for full-text industrial market research reports. Reports are available in variety of areas including mining, construction, wholesale and retail distribution, manufacturing, agriculture, transportation, education, financial services, arts, entertainment, accommodations and food service, and more. Search by keyword, NAICS or SIC codes.
- Business Source Complete This link opens in a new windowFind research articles and industry news on the nutrition/supplements market.
- SRDS Media Solutions This link opens in a new windowThis database includes advertising rates, circulation data, audience metrics and contact information for print and online trade journals and consumer magazines. Includes international business and consumer publications.
- Marketline This link opens in a new windowMarketline consists of full-text research reports on 10,000 companies in the US and internationally, as well as 2,000 industry reports and 50 in-depth country reports. It also includes a news and comment section with a two year archive of relevant articles.
- Hoover's D&B Business Browser This link opens in a new windowThis resource provides U.S. and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analyst reports. Previously known as OneSource. 50 simultaneous users.
- SimplyAnalytics This link opens in a new windowUse this to create maps and tables with demographic and psychographic variables. Use the Market Segments area to find consumers in groups such as "Young and Rich" or "with Many Cars" for example.
LGBTQ Demographics/Public Opinion/Influencers, etc.
Gen Z LGBTQ+ Data
LGBTQ+ Social Causes/Charities
- 9 Charities for LGBTQ+ Rights (Complete 2022 List)Lists the most well-known LGBTQ+ charities
- Charity Navigator - LGBTQ+ OrganizationsExtensive list of LGBTQ+ charities for social support, health care, legal services, and advocacy
- 20 LGBTQIA2S+-Led Nonprofits You Should Support This Pride MonthSmaller organizations
- Improving the Lives and Rights of LGBTQ People in AmericaFairly comprehensive look at legal issues facing LGBTQ+ Americans
Generational Marketing
Shaving & Grooming Articles
PRACTICE | KINDRA
- KINDRABody, skin, and beauty brand devoted to making products that empower those experiencing menopause.
- KINDRA, Profile from CrunchbaseBe sure to check out Financials, People, Technology and Signal & News
- Mintel Academic This link opens in a new windowSearch for menopause. You should see a number of reports including a UK report about the industry and menopause and a US report about wearable technology for menopause
- Business Source Complete This link opens in a new windowSearch menopause on one line and on the second 'product or service' there will be a good number of results you may need to sift through the more medical based articles.
- Statista This link opens in a new windowSearch for menopause for a large number of results (many of which are US based) a search for menopause consumers comes up with an interesting report from Japan.
- Grace Cooling BraceletThis is a London based start up, and falls under the realm of wearable technology.
- ThermabandA heating/cooling wearable (a bracelet)
- From menopause to anxiety: the new tech tackling women’s health problemsThis is a 2021 article from the Guardian.
- Caria: Menopause & MidlifeThis is an app (should be viewable in the Apple app store)
- Balance Menopause SupportAnother app, again this one should be available via the Apple app store
- At Last an App for MenopauseThis is a New Yorker article about a British based Menopause tracking app.
- The Best Menopause Apps to Download NowFrom a 2021 article from Red Magazine (a UK based title). Gives a nice overview of apps on the market.
- FDA Menopause: Medicines to Help YouFrom the Food and Drug Administration, these are all hormone based products, and require a doctor's prescription.
- 10 Best Menopause Supplements For Weight Loss, Hot Flashes, and Everything in BetweenFrom a 2021 article from Woman's World magazine, these are supplements and are therefore not evaluated by the FDA and do not require a prescription.
- State of Menopause Surveyconducted by a natural treatment company
- Menopause Study (by Evernow)conducted by a hormone therapy company
- Marketers on the 'game changing' impact of menopause awarenessA 2021 article from marketing week.
- The GenM agenda: co-founders say brands ‘need to talk’ more openly about menopauseUK focused, but the recommendations could still be insightful
- Menopause - Health TopicFrom the National Institutes of Health. Explains menopause symptoms and treatments.
- See Me BeautySee Me Beauty's website
- If You're Over 50, This Skincare Line Was Made Just For YouOctober 2020 article from InStyle
- GH Seal Spotlight: SeeMe Beauty Smooth Out Recovery SerumFrom Good Housekeeping magazine.
- SeeMe Beauty by P&G Targets Women Over 50SeeMe Beauty is owned by P&G, this 2021 article from a trade journal talks their marketing strategy.
- Three Cincinnati P&G employees behind new skin care line for older womenFrom 2019 article from Local 12 a Cincinnati news station.
- SeeMe Beauty: Another Nail in the “Anti-Aging” CoffinA 2019 article from Next Tribe a website that markets to a largely female audience who are 45 and older.
Your Librarian
NY Times & WSJ
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New York TimesDuring the remote instruction period, off-campus account registration and login for the New York Times is available
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months -
Wall Street Journal (4 years ago - present)Full FREE access to the WSJ online for ALL Miami students, staff, and faculty. To sign up, go to the WSJ registration page at http://wsj.com/MiamiOH. Once you set up your account, you can go directly to https://www.wsj.com/ from any device anywhere in the world.
