MRI Simmons Catalyst is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
When opening MRI Simmons, if you happen to run into a blue screen instead of a purple one you can easily fix this.
To fix it simply click on the "Launch 2.0" button in the middle top right section of the screen, shown below.