Strategic Communication: Writing Resources for Strat Comm

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

This Infoline will tackle the readability issue more appropriately by discussing guidelines for mastering clear and concise sentences in your workplace writing. The goal is to practice composing a sentence that requires only one reading to decipher the intended message. In this Infoline, you will learn strategies to tighten and simplify your sentences; eliminate wordiness and redundant phrasing; and build a vocabulary to help your co-workers revise their work.

Style: Ten Lessons in Clarity and Grace, 6/e, presents principles of writing to help students diagnose their prose quickly and revise it effectively. Divided into four sections Style as Choice, Clarity, Grace, and new to this edition, Ethics the text features new principles of effective prose, chapter summaries for quick and easy review, and group exercises that encourage students to work and learn together. Williams empowers students to use their writing not only as a tool to identify and solve problems, but also as a method to explore their own thinking.

Every English-language writer knows Strunk and White's famous little writing manual, The Elements of Style. Many people between the ages of seventeen and seventy can recite the book's mantra - make every word tell - and still refer to their tattered grade school copy when in need of a hint on how to make a turn of phrase clearer, or a reminder on how to enliven prose with the active voice. Considering that millions of copies have been sold to millions of devotees, you might not think to ask what could enhance this (almost) perfect classic. In fact, the addition of illustrations allows readers to experience the book's contents in a completely new way, making the whole learning experience more colorful and clear, as well as adding a whimsical element that compliments the subtly humorous tone of the prose. The Elements of Style Illustrated will come to be known as the definitive, must-have edition.

The style of the Associated Press is the gold standard for news writing. With The AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which they are famous. Fully revised and updated, this new edition contains more than 3,000 A to Z entries--including more than 200 new ones--detailing the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. You'll find answers to such wide-ranging questions as: "When should the names of government bodies be spelled out and when should they be abbreviated?" "What are the general definitions of the major religious movements?" "Which companies do the big media conglomerates own? "Who are all the members of the British Commonwealth?" "What exactly does the Freedom of Information Act cover?" With invaluable additional sections on the unique guidelines for business and sports reporting and on how you can guard against libel and copyright infringement, The AP Stylebook is the one reference that all writers, editors, and students cannot afford to be without.

Technologies may change, but the need for clear and accurate communication never goes out of style. That is why for more than one hundred years The Chicago Manual of Style has remained the definitive guide for anyone who works with words.