Below are some "best bet" tools for locating data related to strategic communications, with an emphasis on the United States. Many of thee tools are also used in marketing. Please see the Marketing Libguide for related resources.
MRI-Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. It also is a source of marketshare data. For instructions on logging using this powerful but complex product, see please see this guide by librarian Abi Morgan, which includes several instructional videos.
Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage. Oxford campus users only.
This is an Internet-based mapping application that allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. 4 simultaneous users.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZMÂ Data Packages.
Search for quantitative data, statistics and related information on over 80,000 topics from over 18,000 sources on a single platform.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
This resource provides U.S. and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analyst reports. Previously known as OneSource. 50 simultaneous users.
Marketline consists of full-text research reports on 10,000 companies in the US and internationally, as well as 2,000 industry reports and 50 in-depth country reports. It also includes a news and comment section with a two year archive of relevant articles.
Indexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
Access to the following handbooks: Business to Business Marketing, Consumer Behavior, Consumer Marketing, Entertainment, Media and Advertising Market Research Handbook, Healthcare Business Market Research Handbook, International Consumer Markets, Leisure Market Research Handbook, Restaurant, Food and Beverage Market Research Handbook, Retail Business Market Research Handbook, Sports Marketing, Travel and Tourism Market Research Handbook.