Strategic Communication: Find Data
Supporting your research in the field of communication studies. For film and media studies, see our related subject guides (linked below).
Marketing and Data Resources: Best Bets
Below are some "best bet" tools for locating data related to strategic communications, with an emphasis on the United States. Many of thee tools are also used in marketing. Please see the Marketing Libguide for related resources.
- MRI-Simmons Insights (formerly MediaMark)MRI-Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. It also is a source of marketshare data. For instructions on logging using this powerful but complex product, see please see this guide by librarian Abi Morgan, which includes several instructional videos.
- Mintel Academic This link opens in a new windowHas full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage. Oxford campus users only.
- SimplyAnalytics This link opens in a new windowThis is an Internet-based mapping application that allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. 4 simultaneous users.
- Statista This link opens in a new windowSearch for quantitative data, statistics and related information on over 80,000 topics from over 18,000 sources on a single platform.
- Hoover's D&B Business Browser This link opens in a new windowThis resource provides U.S. and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analyst reports. Previously known as OneSource. 50 simultaneous users.
More Data and Marketing Resources
- Marketline This link opens in a new windowMarketline consists of full-text research reports on 10,000 companies in the US and internationally, as well as 2,000 industry reports and 50 in-depth country reports. It also includes a news and comment section with a two year archive of relevant articles.
- Business Source Complete This link opens in a new windowIndexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.
- RKMA Market Research Handbooks This link opens in a new windowAccess to the following handbooks: Business to Business Marketing, Consumer Behavior, Consumer Marketing, Entertainment, Media and Advertising Market Research Handbook, Healthcare Business Market Research Handbook, International Consumer Markets, Leisure Market Research Handbook, Restaurant, Food and Beverage Market Research Handbook, Retail Business Market Research Handbook, Sports Marketing, Travel and Tourism Market Research Handbook.
