Free (and fee) market research statistics site. To locate only free statistics, click on Free in the Price box on the lower right side of the screen. Charts can be downloaded into Excel or PowerPoint and also posted into Social Media sites.
Below are some "best bet" tools for locating data related to strategic communications, with an emphasis on the United States. Many of thee tools are also used in marketing. Please see the Marketing Libguide for related resources.
Mediamark is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. It also is a source of market share data. For instructions on logging in and using this product, see the Mediamark Handout
Mintel has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Mintel also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.).
SimplyAnalytics is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. You can also use their quick reference guide .