MRI Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
Mintel has full-text in-depth market research reports on many types of products. Mintel offers insights into consumer behavior, preferences and market share . It also reports on specific demographics including Black, Hispanic and Asian consumers.
SimplyAnalytics is an Internet-based mapping application that enables users to develop interactive maps and reports using thousands of demographic, business, and marketing data variables.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZMÂ Data Packages.
Great source for general statistics and specifically for marketing and consumer statistics - make sure to copy and paste the citation for each statistic, available by clicking on the "quote" icon.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
Provides charts, forecasts, and reports on marketing, advertising, ecommerce, finance, healthcare, and tech industries with an emphasis on consumer behavior. Also includes a variety of subtopics on marketing including social media marketing.
Ibisworld is a source for in-depth full-text industry market research reports (US only). It can be a bit tricky to find the right keywords. For laundry detergents and household cleaners look for: Soap & Cleaning Compound Manufacturing in the US; For beauty products: Cosmetic & Beauty Products Manufacturing in the US; For paper towels, etc: Sanitary Paper Product Manufacturing in the US
Indexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Covers the subject areas of management, economics, finance, accounting, international business, and marketing. Also includes full-text articles from Forbes, Fortune, Advertising Age, Journal of Marketing, Wall Street Journal articles, etc..
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.