MRI Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
Mintel has full-text in-depth market research reports and infographics covering consumer segments including sports drinks and carbonated beverages. Mintel offers insights into consumer behavior, preferences and market share . It also reports on specific demographics including Black, Hispanic and Asian consumers.
SimplyAnalytics is an Internet-based mapping application that enables users to develop interactive maps and reports using thousands of demographic, business, and marketing data variables.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZMÂ Data Packages.
Great source for general statistics and specifically for marketing and consumer statistics - make sure to copy and paste the citation for each statistic, available by clicking on the "quote" icon.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
Ibisworld is a source for in-depth full-text industry market research reports (US only). It can be a bit tricky to find the right keywords. For laundry detergents and household cleaners look for: Soap & Cleaning Compound Manufacturing in the US; For beauty products: Cosmetic & Beauty Products Manufacturing in the US; For toilet paper, paper towels, etc: Sanitary Paper Product Manufacturing in the US
Business Source Complete includes full-text articles from Forbes, Fortune, Advertising Age, Journal of Marketing, etc. Also links to Wall Street Journal articles.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
Global Market Information Database (GMID) has US and international full-text market research reports, offering in-depth strategic analysis, trends, statistics, market share data, and forecasts for soft drinks and sports drinks in the US
Go to nytimes.com/grouppass. Create a NYTimes.com account using your university e-mail address. You may need to be on campus when renewing your account.
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT
Current faculty, staff, and students can activate their Miami University Libraries-sponsored Wall Street Journal account from any location on or off campus. Click 'More info' for registration instructions.