MKT 291: International Markets
Resources for Mkt 291
Library Databases
- Europa World Plus This link opens in a new windowProvides political and economic information for more than 250 countries and territories. Information includes regional and country profiles, information on physical and social geography, history, economy, and country and comparative statistics. It also provides directory information for governmental, society, media, and business enterprises.
- JSTOR This link opens in a new windowIn depth articles covering a wide variety of topics, pick a country and your topic, you will most likely find something worthwhile in this database.
- Global Road Warrior This link opens in a new windowAn extensive country-by-country resource for learning about culture, customs, history, and language worldwide. It consists of country guides, which include information on business, climate, culture and society, demographics and economics, education, government, health, history, maps, religion, and more.
Institutional Websites
- CIA World Factbook"provides information on the history, people and society, government, economy, energy, geography, communications, transportation, military, and transnational issues for 267 world entities."
- United Nations Economic and Social CouncilPrimarily focused on international cooperation and sustainable development.
Global Marketing Trends 2021
- Deloitte's Global Marketing Trends for 2021Some good data here and a look at executive and consumer sentiment. Links out to other 'reports' produced by Deloitte.
Books & ebooks
Engaging Brands by ISBN: 9780429996382Publication Date: 2020-05-12Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers.
Entrepreneurship Marketing by ISBN: 9780429505461Publication Date: 2020-02-26Chapters 18 and 19 deal specifically with marketing small & medium sized enterprises to a global audience. Both authors are professors from the University of East London.
International Marketing Strategy by ISBN: 9783030335878Publication Date: 2019-12-06Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective.
