MKT 291: Home

Resources for Mkt 291

Marketing Research Databases

IBISWorld
Ibisworld is a source for in-depth full-text industry market research reports (US only). It can be a bit tricky to find the right keywords. For example: laundry detergents and household cleaners look for: Soap & Cleaning Compound Manufacturing in the US; For makeup: Cosmetic & Beauty Products Manufacturing in the US; For paper towels, etc: Sanitary Paper Product Manufacturing in the US

MRI-Simmons
MRI Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
Mintel Academic
Mintel has full-text in-depth market research reports on many types of products. Mintel offers insights into consumer behavior, preferences and market share . It also reports on specific demographics including Black, Hispanic and Asian consumers.
Statista
Great source for general statistics and specifically for marketing and consumer statistics. Scope is US, international, global.
Statista help can be found here.

Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.

Marketline
Marketline has company reports, including SWOT analyses and news; also includes international industry and marketing data.
Hoover's D&B Business Browser
Hoover's is a great source of company information that lets you build company lists and includes industry data.

Business Source Complete
Indexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Covers the subject areas of management, economics, finance, accounting, international business, and marketing. Also includes full-text articles from Forbes, Fortune, Advertising Age, Journal of Marketing, Wall Street Journal articles, etc..

It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.

Sports Business Research Network
Great source for sports and fan participation and expenditure data.
SimplyAnalytics
This web-based mapping application allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. For help using SimplyAnalytics, see this guide. Access is limited to 4 simultaneous users.

Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZM&‌Acirc; Data Packages.

eMarketer
Provides charts, forecasts, and reports on marketing, advertising, ecommerce, finance, healthcare, and tech industries with an emphasis on consumer behavior.

SRDS Media Solutions
This database has advertising rate information for US and international newspapers and magazines, as well as contact information for out-of-home advertising and online advertising providers.