MKT 495- Oakenfull: Home
Company Website
Consumer Research Databases
- MRI-Simmons This link opens in a new window
MRI Simmons Catalyst is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
- Statista This link opens in a new windowStatista is a global data and business intelligence platform with an extensive collection of statistics & reports; insights into consumers and markets include brand share, sales channels, and more. Scope is US, international, global.
- Mintel Academic This link opens in a new window
NOTE: You will need to create an account to download data. See this tip sheet about how to register:
Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage.
Company Research Databases
- Hoover's D&B Business Browser This link opens in a new windowThis resource provides U.S. and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analyst reports. Previously known as OneSource. 50 simultaneous users.
- Business Source Complete This link opens in a new windowIndexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Also includes company, industry, and country reports covering both domestic and international. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.
- PitchBook This link opens in a new window
Pitchbook has set the login to an SSO. Instructions for accessing Pitchbook can be found here.
The PitchBook platform provides access to information about private companies, venture capital, private equity, and M&A transactions for startups and high growth companies, including pre- and post-money valuations, investment amounts, investment round (seed, series a, etc.), angel group and institutional investor names, and investee information (founder and CEO names, location, age, degrees, etc.). Provided and managed by the Farmer School of Business Entrepreneurship Department.
Industry/Market Research Database
- IBISWorld This link opens in a new windowA resource for full-text industrial market research reports. Reports are available in variety of areas including mining, construction, wholesale and retail distribution, manufacturing, agriculture, transportation, education, financial services, arts, entertainment, accommodations and food service, and more. Search by keyword, NAICS or SIC codes.
- Statista This link opens in a new windowStatista is a global data and business intelligence platform with an extensive collection of statistics & reports; insights into consumers and markets include brand share, sales channels, and more. Scope is US, international, global.
Social Sciences Librarian
Articles Databases
- Business Source Complete This link opens in a new windowIndexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Also includes company, industry, and country reports covering both domestic and international. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.