ESP- Starting a Business: Consumer Research
Consumer Research
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Mintel Academic This link opens in a new window
NOTE: You will need to create an account to download data. See this guide about how to register:
Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage. -
SimplyAnalytics This link opens in a new windowThis web-based mapping application allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. For help using SimplyAnalytics, see this guide. Access is limited to 4 simultaneous users.
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MRI-Simmons This link opens in a new window
MRI Simmons Catalyst is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this guide. Use is limited to 10 simultaneous users.
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eMarketer This link opens in a new windowProvides charts, forecasts, and reports on marketing, advertising, ecommerce, finance, healthcare, and tech industries with an emphasis on consumer behavior.
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Statista This link opens in a new windowStatista is a global data and business intelligence platform with an extensive collection of statistics & reports; insights into consumers and markets include brand share, sales channels, and more. Scope is US, international, global.
