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PSS X77: Applied Social Research Lab (Dietz): Media Literacy and Source Evaluation

What is Media Literacy?

"Media literacy is the ability to access, analyze, evaluate, create and act using all forms of communication. In its simplest terms, media literacy builds upon traditional literacy and offers new forms of reading and writing. Media literacy empowers people to be critical thinkers and makers, effective communicators and active citizens" (NAMLE).

Online Resources

Media Bias

Media Bias Chart

  • The Media Bias Chart was created by Vanessa Otero. It lays out the complexities of the media landscape in two dimensions: reliability, on the vertical axis, and bias, on the horizontal axis. The chart is interactive and each media source can be viewed on its own to clearly see where it falls on the chart. 
  • A smaller chart that focuses on the most popular media sources can be found from AllSides.

Don't Just Trust What You Find - Verify!

How can you be sure that the information you find through Google or the library is going to be useful for your assignment? Use the SIFT method to learn how to sort out the good stuff from the iffy stuff.  You can also consult our Avoiding Bad or Fake News guide.


SIFT breakdown

*Design layout for SIFT based on shared image from the University of Oregon