FYIC/BUS 102: Home
Welcome
The resources on this page will help you find strong and credible research and data for your client project. Search the databases and websites below for information on the industry. Use the handout linked below to help you search effectively. For more help, try the database videos linked on the left side of the screen. You can find citation guidelines there too. Contact Abi Morgan for more assistance if needed.
Company Website
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NOCQUA12V battery in 3 sizes: 20Ah, 10Ah, 4.4Ah. Volts are a measure of electrical "pressure" or potential, while amps measure the flow rate of electric charge (current).
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NAICS CodeNOCQUA probably falls under 335910, "Battery Manufacturing," or 423910 "Sporting and Recreational Goods and Supplies Merchant Wholesalers" for businesses that supply those retailers
Outdoor/Recreation Industry
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Hiking & Outdoor Equipment Stores in the USIBISWorld Report, August 2025
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Sporting Goods Stores in the USIBISWorld Report, May 2025
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Sports Equipment Market InsightsStatista insights, 2024-2025
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Recreational boating in the U.S. - statistics & factsStatista topic
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Outdoor Recreation Economic Data 2023Outdoor Recreation Roundtable report
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New Data Shows Outdoor Recreation is a $1.2 Trillion Economic Engine, Supporting 5 Million American JobsOutdoor Recreation Roundtable report, November 2024
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Outdoor RecreationBureau of Economic Analysis special topic report
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SCORP- Statewide Comprehensive Outdoor Recreation Plan - for OhioThe SCORP is a five-year strategic plan that guides state and local investments for developing and managing outdoor recreation and facilities.
Industry/Company Research
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Marketline This link opens in a new windowMarketline is a great resource for studying larger or public companies.
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Hoover's D&B Business Browser This link opens in a new windowHoover's is a great resource for making company lists based on area or industry and for studying larger or public companies.
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IBISWorld This link opens in a new windowA resource for full-text industrial market research reports. Reports are available in variety of areas including mining, construction, wholesale and retail distribution, manufacturing, agriculture, transportation, education, financial services, arts, entertainment, accommodations and food service, and more. Search by keyword, NAICS or SIC codes.
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Business Source Complete This link opens in a new windowIndexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Also includes company, industry, and country reports covering both domestic and international. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.
Battery/Outdoor Consumer Databases
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Statista This link opens in a new windowStatista is a useful consumer research resource if you use the consumer insights section. Simply use the tool bar to navigate to the Consumer Insights section then type in coffee. In the drop down you will see insights into consumers preferences. (feelings on coffee, preferences, etc.)
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Mintel Academic This link opens in a new window
NOTE: You will need to create an account to download data. See this guide about how to register:
Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage. -
MRI-Simmons This link opens in a new window
MRI Simmons Catalyst is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this guide. Use is limited to 10 simultaneous users.
