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Marketing: All Marketing Databases

Marketing databases

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Mintel is a great source for consumer market research, particulalry for technology products, food and beverages, and multicultural consumers.

The GMID database is an excellent source for in-depth market research reports and statistics for the US and internationally.

Marketline Industry Reports cover more industries but fewer countries and are less in-depth.  Marketline Company reports include SWOT analyses and revenue analysis.

Ibisworld Industry reports are in-depth reports for all aspects of US business.

Mediamark is a rich source of consumer data and demographics but is only available for the US.  We do not have a source for Mediamark type data outside of the US.

SRDS Media Solutions database includes contact information for placing ads as well as advertising costs for consumer or trade print publications.

Hoover's is a great source for company information, including financial data and SWOTs.  It is also easy to link to 10K reports through Hoover's.

Use Business Source Complete to find full-text articles from trade journals or scholarly sources on almost any type of business question or topic.

 

Your Librarian

Susan Hurst's picture
Susan Hurst

Office Hours

FSB Office Hours - 3083 FSB - 10-12 on Mondays. OTHER days and times, please come by my office 219A Laws Hall or call or email me.

Note - NO FSB Office hours on Monday 9/16.
Contact:
219A Laws Hall
(513) 529-4144
hurstsj@miamioh.edu

Your Librarian

Abigail Morgan's picture
Abigail Morgan

Fall 2019 Office Hours (9/16/19 - 12/6/19):

McGuffey 129 - Wednesdays 10:30am-12:30pm
FSB 3083 - Thursdays 1-3pm
All other times please schedule an appointment or email me.

Contact:
219E Laws Hall (BEST Library)
513-529-2789