Entrepreneurship: Consumer Markets

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Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage. Oxford campus users only.

Provides charts, forecasts, and reports on marketing, advertising, ecommerce, finance, healthcare, and tech industries with an emphasis on consumer behavior.

SRDS contains advertising rates, circulation data, audience metrics and contact information for print and online trade journals and consumer magazines. Limited information is available for newspapers, out-of-home advertising, online advertising, and international publications. SRDS also provides access to Nielsen Segmentation & Market Solutions data. This allows you to create reports based on metro areas or zip codes and includes consumer demographic and segmentation information as well as PRIZM data.

This is an Internet-based mapping application that allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. 4 simultaneous users.