Entrepreneurship: Consumer Research

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Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage.

MRI Simmons Catalyst is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this guide. Use is limited to 10 simultaneous users.

Provides charts, forecasts, and reports on marketing, advertising, ecommerce, finance, healthcare, and tech industries with an emphasis on consumer behavior.

SRDS contains advertising rates, circulation data, audience metrics and contact information for print and online trade journals and consumer magazines. Limited information is available for newspapers, out-of-home advertising, online advertising, and international publications. SRDS also provides access to Nielsen Segmentation & Market Solutions data. This allows you to create reports based on metro areas or zip codes and includes consumer demographic and segmentation information as well as PRIZM data. Limited content from Claritas 360 can be accessed through SRDS..

This web-based mapping application allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. For help using SimplyAnalytics, see this guide. Access is limited to 4 simultaneous users.