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Entrepreneurship: All Entrepreneurship/Marketing Databases

Search Tip: Use the Right Resource

Mintel is a great source for consumer market research, particulalry for technology products, food and beverages, and multicultural consumers.

The GMID database is an excellent source for in-depth market research reports and statistics for the US and internationally.

Marketline Industry Reports cover more industries but fewer countries and are less in-depth. Marketline Company reports include SWOT analyses and revenue analysis.

Ibisworld Industry reports are in-depth reports for all aspects of US business.

Mediamark is a rich source of consumer data and demographics but is only available for the US. We do not have a source for Mediamark type data outside of the US.

SRDS Media Solutions database includes contact information for placing ads as well as advertising costs for consumer or trade print publications.

OneSouce is a great source for company information, including financial data and SWOTs. It is also easy to link to 10K reports through OneSource.

Use Business Source Complete to find full-text articles from trade journals or scholarly sources on almost any type of business question or topic.

Entrepreneurship/Marketing databases

AdSpender
This is a database that allows you to create customized reports detailing amounts specific companies and brands spend on advertising in various types of media (tv, radio, magazine, etc.) Reports can be printed out or exported to Excel.

Data is available via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs.
Business Source Complete
Business Source Complete indexes thousands of popular and scholarly business journals, many of which are available in full-text.

It also includes other sources of full-text information such as country economic reports and detailed company profiles for 10,000 of the world's largest companies through Datamonitor.
Entrepreneurial Studies Source
Entrepreneurial Studies Source is an Ebsco database that includes business and entrepreneurship journals, case studies, company profiles and videos from the Harvard Faculty Series and Vator.TV.
Europa World Plus
This database provides political and economic information for more than 250 countries and territories. Information includes regional and country profiles, information on physical and social geography, history, economy, and country & comparative statistics.
Factiva
Factiva includes full-text coverage of all the major US and international newspapers including the Wall Street Journal, New York Times, Washington Post, London Times, etc.
Fashion Snoops
Great source for fashion information - must create a free account.
Euromonitor Passport
Global Market Information Database (GMID) contains more than 4,500 US and international full-text market research reports, offering in-depth strategic analysis, trends, statistics, and forecasts for consumer goods industries.
Global Road Warrior
Global Road Warrior is an excellent international business resource, covering culture, customs, business etiquette, history, and language worldwide. It consists of 175 Country Guides of 119 topics each.
IBISWorld
A great source for in-depth US Industry Reports.
Hoover's D&B Business Browser
OneSource is a comprehensive business database, providing US and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analysts reports.
Marketline
Source for US and international company and industry market research.
Mediamark
Mediamark is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. It also is a source of market share data. For instructions on logging in and using this product, see the Mediamark Handout
Mintel Academic
Mintel has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Mintel also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.).
Nexis Uni
Nexis Uni, (previously known as Lexis Nexis), includes full-text of selected business newspapers, magazines, journals, wires, and transcripts from around the world, as well as company information. This is also good for creating lists of companies and executives.

Use the Easy Search form if you just need a quick answer to a simple query, you're not familiar with advanced searching methods, or you're not sure which sources to use. Enter any terms or phrases, with or without connectors, and Easy Search will determine the best searching method (terms and connectors or natural language) based on what you entered.
SimplyAnalytics
SimplyAnalytics is a statistical mapping application that enables users to create interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.
Sports Business Research Network
Sports Business Research Network includes data covering participation, attendance, consumer expenditures, and market shares for 34 sports and fitness activities.
SRDS Media Solutions
This database has advertising rate information for US and international newspapers and magazines, as well as contact information for out-of-home advertising and online advertising providers. It also includes Claritas Segmentation & Market Solutions data.
Statista
Has statistics on almost every topic - make sure to copy the citation information for each graph or piece of data that you use.

Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports,Â trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.