Subject & Course Guides: MKT 495: Home

Government Health Organizations

CDC
Find information about breast cancer, stroke, etc.
Medline Plus
Medline Plus provides information about health, disease and medication in an easy to digest format. This site is a service of the National Library of Medicine and the National Institutes of Health.
World Health Organization
OECD - US Data
National Institutes of Health
Centers for Medicare and Medicaid
Sort of the backend site with a lot of statistics, data, research, and information about how Medicare works
FDA Medical Devices

Healthcare Professional Organizations

Marketing Medical Devices

How to Study and Market Your Device
From the FDA - background information
8 Key Focal Points when Marketing Medical Devices
5 medical device marketing strategies that will increase brand recognition

MKT 495 Spring 2022 Tip Sheet

MKT 495 Library Tip Sheet

NY Times & WSJ

New York Times
During the remote instruction period, off-campus account registration and login for the New York Times is available
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months

If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT
Wall Street Journal (4 years ago - present)
Full FREE access to the WSJ online for ALL Miami students, staff, and faculty. To sign up, go to the WSJ registration page at http://wsj.com/MiamiOH. Once you set up your account, you can go directly to https://www.wsj.com/ from any device anywhere in the world.
- Go to the WSJ registration page.
- Enter first and last name
- Select an Account Type from the dropdown: Student, Professor, or Staff
- Enter your email address and create a password. The email address and password will allow access on other devices outside of the university network.
- Click Create to complete registration and create your WSJ subscription.
- Once you have an account you can go directly to: https://www.wsj.com/

Databases - Healthcare Resources

IBISWorld This link opens in a new window
Find in depth industry reports on hospitals, doctors, medical device manufacturers, etc.
Statista This link opens in a new window
Find statistics on healthcare costs, medical technology, etc.

Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
SRDS Media Solutions This link opens in a new window
Find trade magazines for specific healthcare fields. Go to magazines, business publications, and then on the left hand side of the screen select "select healthcare classes."
Marketline This link opens in a new window
Good for industry and company research, including SWOT analyses.
Hoover's D&B Business Browser This link opens in a new window
Good for finding company information on hospitals or other healthcare facilities.

Healthcare & Industry Websites

HCUPnet
Healthcare Cost and Utilization Project - The system provides health care statistics and information for hospital inpatient, emergency department, and ambulatory settings, as well as population-based health care data on counties
Hopsital Lingo
From the Health Care Cost Utilization Project. This is a link to their glossary page and should help with questions about hospital terminology.
Mayo Clinic
The website of the Mayo Clinic provides information on health, disease and wellness aimed the the consumer.
Cleveland Clinic Health Information
The website of the Cleveland Clinic provides health information as well as podcasts, interactive tools and free physician-hosted web chats.
Medical Product Outsourcing
An online magazine, but also has research papers, data, news, etc. regarding medical device manufacturing
Medical Device + Diagnostic Industry (MD+DI)
An industry news/resource site for original equipment manufacturers of medical devices and in vitro diagnostic products. The goal of MD+DI is to help industry professionals develop, design, and manufacture medical products that comply with complex and demanding regulations and market requirements.
Fast Facts on U.S. Hospitals 2021
From the American Hospital Association, this is a 4 page infographic.

Environmental Scan of US Hospitals 2022
From the American Hospital Association, this is a 24 page PDF. Details financial impacts to hospitals regarding COVID-19.
Inpatient Hospital Procedure Stats 2018
Alphabetically listed by ailment, includes mean cost, death rate, gender, and more.