This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing.
Go to nytimes.com/grouppass. Create a NYTimes.com account using your university e-mail address. You may need to be on campus when renewing your account.
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT
Current faculty, staff, and students can activate their Miami University Libraries-sponsored Wall Street Journal account from any location on or off campus. Click “view more” for details…
The latest breaking business news, updated throughout the day, this week's top stories from the Cincinnati Business Courier. This has full access to all 44 other local business journals owned by American City Business Journals.
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On the next Group Subscriptions screen - MUST click on Miami University Center for Exploration & Success. If this is skipped your account will be created, but you will not have unlocked access.
This is a source for company information and create lists of companies by location or industry (i.e. NAICS Codes). Also note that you will find MUCH more information on companies that are publicly traded on a stock exchange, versus privately held companies.
Use this for trade journal and business news articles. Use the Choose Databases button ABOVE the search boxes to add in other relevant Ebsco databases like Regional Business News.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
Use this to create maps and tables. It includes business location data also. Search by NAICS codes or the business name.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZMÂ Data Packages.
MRI Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using this product, see the MRI Simmons Tip Sheet
Mintel has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Mintel also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.).
Very useful for finding articles in consumer magazines and information on consumer behavior, trends, sales, etc. Use the Choose Databases button ABOVE the search boxes to add in other relevant Ebsco databases like Masterfile Premier, PsychInfo, Psychology and Behavioral Sciences Collection, etc.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
Access to the following handbooks: Business to Business Marketing, Consumer Behavior, Consumer Marketing, Entertainment, Media and Advertising Market Research Handbook, Healthcare Business Market Research Handbook, International Consumer Markets, Leisure Market Research Handbook, Restaurant, Food and Beverage Market Research Handbook, Retail Business Market Research Handbook, Sports Marketing, Travel and Tourism Market Research Handbook.
Search for quantitative data, statistics and related information on over 80,000 topics from over 18,000 sources on a single platform.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
Use this to create maps and tables and includes thousands of demographic and consumer marketing data variables.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZMÂ Data Packages.
From Industrial Marketing Management, this is an academic article that, "Examines how personal, digital, and impersonal communication impact interactivity and satisfaction in B2B relationships." From 2018
I'm available via:
- Office hours @ FSB 3083, Thursdays 1-3pm (not available 3/21)
- In person @ King by appointment Mon, Tue, Thurs
- By appointment for a Zoom meeting Mon to Fri
- Email - expect a response within 1 business day
Availability:
- Open Office Hours @ FSB: Rm #3083 9-11 AM Thursday
- By appointment: @ King Library or via Zoom, Mon.-Fri.
- Email: expect a response within 1 business day