Journalism: Find Data
Data Resources
Below are some "best bet" tools for locating data for journalistic purposes, with an emphasis on the United States data.
- MediamarkMediamark is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. It also is a source of marketshare data. For instructions on logging in and using this product, see this Mediamark Handout, created by librarians Susan Hurst and Abi Morgan.
- Mintel Academic This link opens in a new window
NOTE: You will need to create an account to download data. See this tip sheet about how to register:
Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage. - SimplyAnalytics This link opens in a new windowThis web-based mapping application allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables Access is limited to 4 simultaneous users.
- Statista This link opens in a new windowStatista is a global data and business intelligence platform with an extensive collection of statistics & reports; insights into consumers and markets include brand share, sales channels, and more. Scope is US, international, global.
- U.S. Census DataThe Census Bureau is dedicated to providing current facts and figures about America’s people, places, and economy.