Subject & Course Guides: MKT 415: Global Business Development: Home

B2B Resources

Harvard Business Review's The B2B Elements of Value
The B2B Marketplace Stack
McKinsey-These eight charts show how COVID-19 has changed B2B sales forever
B2B Digital Marketing: Using the Web to Market Directly to Businesses (ebook)
Study of customer behavior in online B2B shopping
Prediction Analysis for Business To Business (B2B) Sales of Telecommunication Services using Machine Learning Techniques
A discursive framework of B2B brand legitimacy
The ultimate list of the best B2B CRMs to choose from [in 2021]
From Hubsell. Useful for current software available at a B2B focus, BUT this website might be biased (trying to sell you something)..
Best CRM Software for 2022
From PCMag, useful for software comparison table and other statistics-good in-depth article as well.
B2B sales: Omnichannel everywhere, every time
From McKinsey
Occupational Outlook for Sales Managers
From the US Bureau of Labor Statistics
Communication, interactivity, and satisfaction in B2B relationships
From Industrial Marketing Management, this is an academic article that, "Examines how personal, digital, and impersonal communication impact interactivity and satisfaction in B2B relationships." From 2018
What is MarTech?
From Amazon Ads.
Changing Paradigm of Consumer Experience Through Martech: A Case Study on Indian Online Retail Industry
Academic Journal article from the International Journal of Case Studies in Business, IT, and Education. From 2021
PYMNTS.com
Scroll down to download a large number of free reports about the b2b space with a focus on digital payment systems.

Best Bets

Country/Industry Research

Statista This link opens in a new window
Search for quantitative data, statistics and related information on over 80,000 topics from over 18,000 sources on a single platform.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
Marketline This link opens in a new window
Marketline consists of full-text research reports on 10,000 companies in the US and internationally, as well as 2,000 industry reports and 50 in-depth country reports. It also includes a news and comment section with a two year archive of relevant articles.

Company Research

Hoover's D&B Business Browser This link opens in a new window
This resource provides U.S. and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analyst reports. Previously known as OneSource. 50 simultaneous users.

Country Culture/ Negotiations

Global Road Warrior This link opens in a new window
An extensive country-by-country resource for learning about culture, customs, history, and language worldwide. It consists of country guides, which include information on business, climate, culture and society, demographics and economics, education, government, health, history, maps, religion, and more.

Useful Websites for International Marketing

CIA World Factbook
Information on geography, people, government, transportation, economy, communications, military, and transnational issues for countries around the world.
Country Commercial Guides
US State department site concerning detailed information on doing business abroad.
Culture & Business Guides
Language, Culture, Customs and Business Etiquette
Doing Business in.... Reports
Currently being revamped - past versions are still online, with links to similar data available elsewhere.
Human Development Indicators by Country
This links to the UN's development indicators for each country.
Lex Mundi - Doing Business in Reports
Provides an in-depth look at business, legal, economic, political and cultural trends in over 100 countries.
Michigan State Global Edge
Great site for International Marketing, includes links to cultural, economic, statistical, and trade data for countries.
Oanda Currency Conversion Site
Good site for currency conversions.
OECD Better Life Index
This Index allows you to compare well-being across countries, based on 11 topics the OECD has identified as essential, in the areas of material living conditions and quality of life.
World Bank Data
Links to human development indicators and country profile data.
World Happiness Report
How people evaluate their own lives around the world.

Aggregate Databases (Country/ company/ industry/ article)

Business Source Complete This link opens in a new window
Indexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
Nexis Uni This link opens in a new window
Source for researching news, business, and legal topics. It contains full-text of sources from all over the world, drawn from print, broadcast, and online media.
Previously called LexisNexis Academic. Nexis Uni is an outstanding source for researching news, business, and legal topics. It contains full-text of sources from all over the world, drawn from print, broadcast, and online media.

If single sign on fails use this url:
https://proxy.lib.miamioh.edu/login?url=https://www.nexisuni.com

Business Librarian

Zachary Grisham

Email Me

Contact:

King Library: Room 201
Email: Grishaz@miamioh.edu

513-529-4144

Subjects: Accountancy, Business, Business Legal Studies, Economics, Entrepreneurship, Finance, Management, Marketing

News Resources

New York Times This link opens in a new window
Go to nytimes.com/grouppass. Create a NYTimes.com account using your university e-mail address. You may need to be on campus when renewing your account.
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT
Wall Street Journal (4 years ago - present) This link opens in a new window
Current faculty, staff, and students can activate their Miami University Libraries-sponsored Wall Street Journal account from any location on or off campus. Click 'More info' for registration instructions.
- Go to the WSJ registration page.
- Enter first and last name
- Select an Account Type from the dropdown: Student, Professor, or Staff
- Enter your email address and create a password. The email address and password will allow access on other devices outside of the university network.
- Click Create to complete registration and create your WSJ subscription.
- Once you have an account you can go directly to: https://www.wsj.com/