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CMR 361: Marketing for the Small Business (Curtis): Databases

Databases

Consumer Data

MRI-Simmons Insights This link opens in a new window
MRI Simmons Insights is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.
Mintel Academic This link opens in a new window
Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage. Oxford campus users only.
SimplyAnalytics This link opens in a new window
This is an Internet-based mapping application that allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. 4 simultaneous users.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZM&‌Acirc; Data Packages.
Statista This link opens in a new window
Search for quantitative data, statistics and related information on over 80,000 topics from over 18,000 sources on a single platform.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.

Market, Industry & Company Data

IBISWorld This link opens in a new window
A resource for full-text industrial market research reports. Reports are available in variety of areas including mining, construction, wholesale and retail distribution, manufacturing, agriculture, transportation, education, financial services, arts, entertainment, accommodations and food service, and more. Search by keyword, NAICS or SIC codes.
Hoover's D&B Business Browser This link opens in a new window
This resource provides U.S. and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analyst reports. Previously known as OneSource. 50 simultaneous users.
Sports Business Research Network This link opens in a new window
Includes full-text articles from 14 sports-business publications, as well as 2,500 + tables covering participation, attendance, consumer expenditures, and market shares for 34 sports and fitness activities. Also features a directory information for amateur and professional sporting organizations, venues, trade associations, etc.
Business Source Complete This link opens in a new window
Indexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.
Marketline This link opens in a new window
Marketline consists of full-text research reports on 10,000 companies in the US and internationally, as well as 2,000 industry reports and 50 in-depth country reports. It also includes a news and comment section with a two year archive of relevant articles.

Database Video tutorials

Database videos
Short videos demonstrating how to use the library databases.

Articles & More - reaching a wider variety of publications

Articles & More

Start searching for articles here (searches 80 databases at once).
Use limiters to narrow your results - peer-reviewed, subject, date, etc.
Use the "Cite" tool on the right to create an APA or MLA citation.
To share this article, copy the Permalink on the right in the item record (not the browser URL).

Watch: Articles & More (Burke, 3:00 min., 2018) or Focusing Your Search in Articles & More (Burke, 2:17 min., 2020)

Marketing Research Guide

The Marketing Research Guide, developed by business subject specialist librarian Abigail Morgan, provides access to many other marketing and general business resources. Consult the guide for lists of databases and guidance on using them to find the marketing information you need.

Last Updated: Nov 30, 2023 3:02 PM
URL: https://libguides.lib.miamioh.edu/CMR361
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