NSG 710: Marketing Information

MRI Simmons Catalyst is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For help using Simmons Insights, see this tip sheet. Use is limited to 10 simultaneous users.

NOTE: You will need to create an account to download data. See this tip sheet about how to register:


Has full-text in-depth market research reports and infographics covering consumer segments such as automotive, clothing, health, food, retail, travel, etc. Also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.). Includes some global coverage.