MGT 431- Murfield : Home
Tips & Tricks for Company & Industry Research
1) Public companies are quicker and easier to research with more accessible data. (especially in respect to supply chain)
2) Large companies are likely to have more information available.
3) Parent companies almost always have more information available than do subsidiaries.
4) Choosing an industry that operates in an established NAICS industry will make finding information on that industry easier.(see Government Resources in Company & Industry section)
Best Bets
Company Research
- Hoover's D&B Business Browser This link opens in a new windowThis resource provides U.S. and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analyst reports. Previously known as OneSource. 50 simultaneous users.
Industry Research
- IBISWorld This link opens in a new windowA resource for full-text industrial market research reports. Reports are available in variety of areas including mining, construction, wholesale and retail distribution, manufacturing, agriculture, transportation, education, financial services, arts, entertainment, accommodations and food service, and more. Search by keyword, NAICS or SIC codes.
- Statista This link opens in a new windowStatista is a global data and business intelligence platform with an extensive collection of statistics & reports; insights into consumers and markets include brand share, sales channels, and more. Scope is US, international, global.
News & Articles
- Business Source Complete This link opens in a new windowIndexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Also includes company, industry, and country reports covering both domestic and international. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.
