Mediamark is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. For instructions on logging in and using this product, see the Mediamark Handout
This allows you to create tables and maps using demographic, consumption, and psychograhic data.
Miami's subscription includes access to data from the EASI Standard Package (which includes data from the year 2000, 2010, Current Estimates, and Five Year Projections), the EASI Life Stages Package, the Experian SimmonsLOCAL, and the Nielsen Claritas PRIZMÂ Data Packages.
Mintel has full-text in-depth market research reports and infographics on live entertainment and venues. Mintel also reports on specific demographics (millennials, affluent consumers, multicultural, children, etc.), and specific themes (convenience, ethical, social media, mobile, etc.).
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT