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Additional Sources for Advertising Rates
Use these e-books (most are also available in print) for prime time network advertising television costs, as well some print media, radio, online, and cinema advertising rates.
Advertising costs and budgeting
SRDS Media Solutions
This database has advertising rate information for US and international newspapers and magazines, as well as contact information for out-of-home advertising and online advertising providers. There is NO information for TV or Radio advertising in this source.
This is a database that allows you to create customized reports detailing amounts specific companies and brands spend on advertising in various types of media (tv, radio, magazine, etc.) Reports can be printed out or exported to Excel.
Ad $ Summary
Large PDF file of Advertising budget information.
Fall 2013 Commercial Costs for Major Networks
This is an article from Advertising Age that provides commercial costs for 2012 prime-time shows on ABC, CBS, NBC, FOX, and CW. Hint - enlarge the table on the left side of the article to see all the prices.
Calculating TV and Radio Commercial Costs