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NDCC Case Competition - 2019: All Marketing Databases

Search Tip: Use the Right Resource

The GMID database is an excellent source for in-depth market research reports and statistics for the US and internationally.

Marketline Reports cover more industries but fewer countries and are less in-depth.

Ibisworld reports are only available for the US

Mediamark is a rich source of consumer data and demographics but is only available for the US.  We do not have a source for Mediamark type data outside of the US.

SRDS Media Solutions database includes information on advertising costs for print source as well as a new component the "Local Market Audience Analyst" which is an excellent source of demographic and psychographic data about consumers and their lifestyles. 

Hoover's is a source for company financial data and comparisons of a company against its main competitors.  It is also easy to link to 10K reports through Hoover's.

Marketline reports include SWOT analyses and revenue analysis.

 

Marketing databases

Your Librarian

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Abigail Morgan

Fall 2021 Research Assistance

Office Hours
McGuffey 129: W 10-Noon
FSB 3083: Th 1-3pm

All other times, please schedule an appointment. You will have the choice to meet online or in my office. Email questions will be returned within 2 business day.

Contact:
206 King Library
513-529-2789