American Studies: AMS401Consumerism
Articles/Newspapers
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Business Source Complete This link opens in a new windowIndexes and abstracts a number of scholarly business journals, the majority of which are available in full-text. Covers the subject areas of management, economics, finance, accounting, international business, and marketing.
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Academic Search Complete This link opens in a new windowA broad index to periodicals, Academic Search Complete covers most academic areas of study, including social sciences, humanities, education, computer sciences, engineering, language and linguistics, arts and literature, medical sciences, and ethnic studies.
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America: History and Life This link opens in a new windowIndex with abstracts and full-text of journal articles, book reviews, media reviews, and dissertations on all aspects of American and Canadian history from prehistory to the present. See Historical Abstracts for world history.
Indexes to Historic Newspapers and Magazines
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New York Times Historical This link opens in a new windowFull-text of the complete run of New York Times including with page images, individual articles, ads, and illustrations in downloadable PDF. It includes, and is searchable by, display and classified ads, cartoons, photos, maps, graphics, etc., editorials, obituaries, and commentary, as well as articles. 1851-3 years ago.
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Chicago Tribune Historical This link opens in a new windowFull-text page and article images of the Chicago Tribune, 1849-1994.
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Washington Post Historical This link opens in a new windowFull-text image and indexing of the Washington Post from its beginning in 1877 through 17 years ago. Includes full-page and article images of all articles and display and classified ads, comics and cartoons, photos, maps, graphics, etc., editorials and commentary, literary criticism as well as articles.
20th Century Magazines
Below is a listing of magazines published in the United States in the 20th Century. If you want an index to these sources and to others, use the database, Readers' Guide Retrospective. Readers' Guide will only provide references to articles, not the full text of the article, and will not index advertisements.
- America
- Print: SW Depository BX801 .A5 93(1955)-193(2005)
- Micro: Microfilm Storage 1(1909)-129(1973) [with gaps]
- Online: 1(1909)- present. Articles only.
- American Mercury (briefly New American Mercury)
- Print: SW Depository 1(1924)-71(1980)
- Micro: None
- Online: None
- Atlantic / Atlantic Monthly
- Print: King Periodical AP2 .A8 1 (1857)- present
- Micro: None
- Online: 1955- present. Articles only.
- Business Week
- Print: SW Depository 1950-1980; King Periodical HF5001 .B89 1980 -
- Micro: Microfilm Storage 1929-1949
- Online: None historically
- Christian Century
- Print: SW Depository 40:44(1923)-122:26 (2005), King Periodical BR1 .C45 123 (2006)-
- Micro: Microfilm Storage 78(1961)-96(1979)
- Online: 1993 - present. Articles only
- Colliers/ Colliers Weekly
- Print: King Periodicals AP2 .C7 17(1896)-66(1920); SW Depository 67(1921)-139(1957)
- Micro: None
- Online: None
- Commentary
- Print: King Periodical DS101 .C63 1(1945) -present
- Micro: Microfilm Storage 1(1945) - 48(1969)
- Online: Periodicals Archive Online 1938-1955; 1990 - present
- Commonweal
- Print: SW Depository 1(1924)-51(1950) King Periodical AP2 .C6897 52(1950)-present
- Micro: Hamilton Campus 1(1924)-131(2004); Microfilm Storage 74(1961)-106(1979)
- Online: None historically
- Consumer Reports
- Print: SW Depository 1(1936)-7(1942) (As Consumers Union Reports); 7(1942)-67(2002 (As Consumer Reports); King Periodical TX335.A1 C6 2006-present
- Print: Consumer Reports Buying Guide Issue SW Depository 1961 - 1999; King Reference TX 335 .A1 C62x 2000- present
- Micro: None
- Online: None historically
- Crisis
- Print: SW Depository 78(1971)-103:2(1996)
- Micro: Microfiche/film Storage 1(1910)-82(1975)
- Online: None historically
- Ebony
- Print: SW Depository 1(1945)-40(1985)
- Micro: Microfilm Storage 1(1945)-63(2008)
- Online: None
- Economist
- Print: SW Depository 9(1851) - 317(1991); King Periodical HG11 .E2 318 (1992) -
- Micro: Microfilm Storage 222(1967)-375(June 2005)
- Online: None historically
- Esquire
- Print: King Periodical AP2 .E845 58(1962)-present
- Micro: Microfilm Storage 61(1964)-89(1978)
- Online: None historically
- Good Housekeeping
- Print: SW Depository Jly 1907,47(1908)-131(1950); King Periodical TX1 .G7 132 (1951) - present
- Micro: None
- Online: None
- Jet
- Print: Current Issues Only
- Micro: Microfilm Storage 35(1968)-107/108(2005/06)
- Online: None
- Ladies Home Journal (Ladies Home Journal and Practical Housekeeper)
- Print: King Perioidical AP2 .L135 82(1965) - present
- Micro: APS 6(1889)-24(1907);
- Online: None
- Life Magazine
- Print: King Periodical AP2 .L54715 2:14(1937) -72(1972)
- Micro: Microfilm Storage 1(1936)-73(1972)
, 1(1978)-23:6(May 2000) - Online 1993- May 2000
- Print: King Periodical AP2 .L54715 2:14(1937) -72(1972)
- Look
- Print: SW Depository 26(Jul 1962)-35(1971)
- Micro: None
- Online: None
- The Nation
- Print: SW Depository 2(1866) - 271(2000); King Periodicals AP2 .N2 272 (2001) - present
- Micro: Microfilm Storage 1(1865)-217(1973)
- Online: The Nation Digital Archive 1865-
- National Review
- Print: SW Depository 1(1855) - 16(1863); King Periodical AP2 .N3545 1:6(1955) - present
- Micro: Microfilm Storage 14(1862 - 19(1864)) ; 10(1961)-13(1962),19(1967)-22(1970)
- Online: 1955 - present. Articles Only/
- New Republic
- Print: King Periodical AP2 .N624 1(1914)- present
- Micro: Microfilm storage 144(1961)-169(1973)
- Online: 1955 - present. Articles Only
- New Statesman / New Statesman and Nation/ New Statesman and Society
- Print: King Periodical AP4 .N642 54(1957)- present; SW Depository 1(1931)-53(1957)
- Micro:
- Online
- New York Times Magazine
- Print: Current 3 years
- Micro: NEW YORK TIMES on micro, 1857 -
- Online: None, not included in the digital collection
- New Yorker
- Print: King Periodical AP2 .N6763 15(1940) -
- Micro: Microfilm Storage 1(1925)-15(1940),38(1962)-49(1974)
- Online: None historically
- Newsweek
- Print: King Periodical AP2 .N6772 5(1935)-
- Micro: Microfilm Storage 3(1934)-145(Jun 2005)
- Online: None historically
- Print: King Periodical AP2 .N6772 5(1935)-
- Popular Mechanics
- Print: SW Depository 9:9(Sept 1907) - 19:5(May 1913), 112:2(1959)-161(1984); Science Periodical T1 .P66 162(1985)-present
- Micro: None historically
- Online: None historically
- Progressive
- Print: King Periodical AP2 .P8655 12(1948) - present
- Micro: None historically
- Online:None historically
- Readers Digest
- Print: King Periodical AP2 .R255 3(1925)- present
- Micro: Microfilm storage 80(1962)-129(1986)
- Online: None historically
- Saturday Evening Post
- Print: SW Depository 203(1931)-251(1979);
- Micro: Microfilm Storage 1839-1885, Oct 1887-Dec 1961
- Online: American Periodical Series 1839-1788, 1831-1885; Ebsco 1931- present. Articles only
- Saturday Review of Literature and Saturday Review
- Print: SW Depository 1(1924)-55(1973)
- Micro: Microfilm Storage 44(1961)-55(1973)
- Online: None historically
- Scribners
- Print: SW Depository 1(1887)-104(1938),1939
- Micro:?
- Online: None historically
- Sports Illustrated
- Print: Current issues only
- Micro: Microfilm storage: 1(1954)-103(2005)
- Online: None historically
- Time Magazine
- Print: King Periodical: AP2 .T37 v.2 (1923 - )
- Micro: Microfilm Storage 1(1923)-4(1924), 89(1967)-165(Jun 2005)
- Online Archive 1923 -
- Vogue
- Print: King Periodical TT500 .V7 115(1950)- present
- Micro: Science Storage Micro 161-162(1973),171(1981)-187(1997)
- Online: None historically
- U.S. News and World Report
- Print: SW Depository 24:3(1948)-24:13(1948); King Periodical JK1 .U65 24:14(1948)-present
- MIcro: Microfilm Storage: 62(1967)-138(Jun 2005)
- Online: None Historically
Primary Sources
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Ad* AccessOver 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
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Emergence of Advertising in HIstoryDuke University site. Over 9,000 images, with database information, relating to the early history of advertising in the United States.
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AdFlipOnline archive of historic printed advertisements.
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Vintage Ad BrowserVintage Ad Browser was created in 2009/2010 and released in 2010, by Philipp Lenssen from Germany, currently living in China. This site aims to collect vintage ads from a variety of sources, including comic books, CD-Roms, websites, APIs, your submissions, book, magazine & comic book scans, and more. At the moment, this site contains 123,311 ads.
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U. Penn Guide to AdvertisementsLinks to business advertising. Also a guide for political advertising.
Demographics
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American men and women who they are and how they liveEbook. Click on link. Tables and data, including a chapter on spending habits
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Household Spending : Who Spends How Much on WhatData on spending.
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Best customers demographics of consumer demandLooks at specific products and has information on how much is purchased and demographics of those most likely to purchase the items
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American Generations : Who They Are and How They LiveChapters on income and spending.
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American Generations : Who They Are and How They Livechapters on income and spending also
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SimplyAnalytics This link opens in a new windowThis is an Internet-based mapping application that allows users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. 4 simultaneous users.
Research Studies
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General Social SurveyThe GSS contains a standard 'core' of demographic, behavioral, and attitudinal questions, plus topics of special interest. Many of the core questions have remained unchanged since 1972 to facilitate time-trend studies as well as replication of earlier findings. The GSS takes the pulse of America, and is a unique and valuable resource. It has tracked the opinions of Americans over the last four decades.
Government Data
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Consumer Expenditure SurveyProvides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau. The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers.
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American Time Use SurveyMeasures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
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US CensusSection on income.
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Personal Income and OutlaysPersonal Income data from the Bureau of Economic Analysis
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American FactFinderDatabase from the Census Bureau which includes data from the Decennial Census, Economic Surveys, and American Community Survey, among other sources.
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Statistical Abstract of the United States - Historical StatisticsStatistics covering all aspects of the United States, 1789-2011.
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Federal Reserve Economic DataFRED. Economic data from the Federal Reserve and 60 other US and international sources.
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Historical Statistics of the United States This link opens in a new windowCollected from governmental and non-governmental resources. Contains statistics on social, behavioral, economics, government, finance, demography, education, law, natural resources, climate, religion, migration, trade and more. Allows for customization of data into tables.
Consumer Goods/Commodities
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Euromonitor Passport This link opens in a new windowContains U.S. and international full-text market research reports, offering strategic analysis for consumer, industrial and service sectors. It also has statistics on consumer market size data for over 300 product categories across 52 counties.
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The value of a dollar : prices and incomes in the United States, 1860-2009BEST Library, Reference, Basement | HB235.U6 V35 2009 | LIB USE ONLY
Cost of consumer goods throughout history. Also an earlier volume that includes the US pre-Civil War Era.
Background/Definitions
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Ad Age History of Advertising TimelineA 295-Year Synopsis of the Most Important Events in American Advertising, 1704 to 1999
