Story maps are a way to share GIS projects results. In addation to maps and other data created in the GIS software, Story Maps can also contain graphics, videos, text and other multimedia to help the data tell a story.
In creating these it's important to keep your audience in mind, just like when you are writing or creating a presentation.
What is important information to communicate?
How is it best presented in a way that is easy to understand, including how things are phrased and their visual appearance?
From: Maps for America. Third Edition.
Thompson, M. M. (1987). Maps for America: Cartographic products of the U.S. Geological Survey and others. Reston, Va: U.S. Geological Survey.
MU Libraries Catalog Entry: Here