Subject & Course Guides: MKT 301 (Craig): Home

Target Data

Social Media & Influencers

Ecommerce/Retail & Consumer Reports

Retail Industry Report 2020

Nielsen Consumer Report

Nielsen Retail 2020

Best Bets for the Course

MRI-Simmons This link opens in a new window
Search for demographic information about Target shoppers and people's clothing purchase habits.
Mintel Academic This link opens in a new window
In-depth market research reports on different segments and specific demographics - check out children's clothing, teens, moms, etc.
Fashion Snoops This link opens in a new window
Fashion, accessories, and trend information for girls, boys, and youth. Create an account for more functionality.
Users will need to create a free account with their Miami ID, allowing for the personalization and saving of content.
Statista This link opens in a new window
Statista has over 1 million statistics on almost every topic imaginable. A good way to start gathering data on social media use, retail sales numbers, etc.
Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Statista includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.
Business Source Complete This link opens in a new window
Find articles on tweens and marketing not covered elsewhere.
It also includes other sources of full-text information such as country economic reports and detailed company profiles for thousands of the world's largest companies. Includes some ahead of print content.

Back to School and Marketing to Gen Z (& their Parents, Gen X)

Ikea Back to College site
NCES Digest of Education Statistics
Hint - click on Chapter 3 for Post-Secondary data.
National Retail Federation Back to School Data
Pinterest Back to College Packing Lists

Back to School Marketing

Your Librarian

Abigail Morgan

she/her/Ms.

Email Me

Contact:

206 King Library

513-529-2789

Subjects: Anthropology, Business, Business Legal Studies, Education, Marketing

Your Librarian

Abigail Morgan

she/her/Ms.

Email Me

Contact:

206 King Library

513-529-2789

Subjects: Anthropology, Business, Business Legal Studies, Education, Marketing

NY Times & WSJ

New York Times This link opens in a new window
During the remote instruction period, off-campus account registration and login for the New York Times is available
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months
If you already have a NYTimes.com account using your university e-mail address, you may log in with those credentials. Students may also be asked to enter their anticipated graduation date. When you see START YOUR ACCESS, the expiration time and date of your pass will appear. Go to NYTimes.com and enjoy full access from any location. Faculty, staff, and students will need to renew their access every 6 months from an on campus location, as prompted by the NYT
Wall Street Journal (4 years ago - present) This link opens in a new window
Full FREE access to the WSJ online for ALL Miami students, staff, and faculty. To sign up, go to the WSJ registration page at http://wsj.com/MiamiOH. Once you set up your account, you can go directly to https://www.wsj.com/ from any device anywhere in the world.